Based out of Southern California, Pure was started by two best friends with a mission in mind: to help people kick their bad habits with plant-powered puffs, sustainable tech, and a promise to NEVER contain traces of nicotine.

We believe that puffing should be a clean, enjoyable experience that doesn't harm your health or the planet. We started Pure because we saw a gap in the market for natural diffuser products.

Most vapes out there are full of synthetic ingredients and chemicals, which can be harmful to your body and the environment. We wanted to create a better option for people who care about what they put into their bodies.

All of our products are made from plant-based ingredients inspired by the natural beauty of California. From fruity flavors to fresh herbs and flowers, we capture the essence of the Golden State in every puff.

We're proud to say that our products are cruelty-free, vegan, and free from harmful chemicals like diacetyl, acetyl propionyl, and acetoin. We're committed to transparency and quality, and we want you to feel good about what you're puffing!